Alisea is an Italy-based company that transforms PVC from advertising posters into mouse pads, car reflectors into pens, and a fairground floor into wooden puzzles for children. It is based on the idea of recovering materials to reduce environmental impact through recycling and innovation, and also on inclusion. Working for this enterprise are people with various disabilities. According to Susanna Martucci, “Waste is only waste until you give it back its value.”